TRESemmé has owned the fashion platform in Bangladesh, sponsoring fashion events since its launch in 2015. This year, TRESemmé intends to revolutionise the Bangladesh fashion scene by launching the TRESemmé Bangladesh Fashion Week 2019.
TRESemmé is partnering with Fashion Design Council of Bangladesh (FDCB), a non-profit organisation that aims to promote Bangladeshi culture and fashion internationally. 19 local, and 11 foreign designers will showcase their work in the fashion week for three days.
TRESemmé will also work closely with top hair stylists in the country.
Nafees Anwar, Beauty & Personal Care Director of Unilever Bangladesh, announced the event. Maheen Khan, President of FDCB, also spoke at the press conference.
TRESemmé Bangladesh Fashion Week 2019 will take place from 23 to 25 February at the International Convention City Bashundhara in Dhaka.
Le Meridien Dhaka is the hospitality partner of the event.