Sandalina, the flagship brand of Kohinoor Chemical Company (Bangladesh) Limited, has launched a new campaign, Sandalina Bold Women, aiming to create a platform for all women who are successful today, despite all adversities in their life. A press conference, announcing this campaign, was held at Tawfiq Aziz Khan Seminar Hall of The Daily Star Centre, recently.
Sandalina Bold Women campaign, first organised in 2018, aims to establish their motto, ‘The true beauty of a woman is revealed through her courage’.
Executive Vice-President (Marketing and Sales) of Kohinoor Chemical Company (Bangladesh) Limited M Ziaul Hafiz, Senior Vice-President (Brand) Golam Kibria Sarkar, Senior Executive (Brand) Md Ziaur Rahman and Managing Director of AD65 BD LTD Fazla Rabby were present at the press conference, among others.
To participate, all interested participants have to like the Facebook page of Sandalina and share the page publicly. Participating women from each division will have to share their stories, along with their name, division, district, picture and phone number on Sandalina’s Facebook page, or they can inbox their stories there. They also have to share it on their Facebook timelines by writing: #sandalinaboldwomen. The content of the campaign must be liked and shared publicly by them.
Finally, the jury panel will verify the authenticity of the stories submitted by the participants across the country. The campaign will conclude through recognising the 8 best courageous women from 8 divisions.