The speakers said product counterfeiting is not only a problem for Bangladesh but also for the world.

They were speaking at seminar on security solution to protect brand reputation in Dhaka.

East Coast Group and 3M Technologies (S) Pte Ltd jointly organised the seminar. Colin Ang, assistant account manager (Security system division) of 3M Technologies (S) Pte Ltd, delivered a presentation on security solution at the seminar. Md Khalilur Rahman Choudhury, executive vice president of East Coast Group, was also present.

East Coast Trading (Pvt) Ltd, a concern of East Coast Group, is the representative of 3M Technologies (S) Pte Ltd in Bangladesh.

Quoting International Anti Counterfeit Commission, the speakers said every year worldwide loss of counterfeiting of retail goods is worth $200 billion.

Ang said with a sound prevention plan, it is possible to fight against counterfeiting, tempering and illegal distribution. "Authentication labels can help discourage such activities and protect company's brand asset value," he added.

He said 3M offers a wide range of security solution such as overt, covert and temper-indicating feature.