Aarong

Spring, fresh blooms, and fashion

After a long hiatus, it became almost necessary for me to return. Begging winter to be over, I found an interesting way to do it. Force yourself to wear colourful clothes and bring out the vibes of spring — forceful maybe, but it works. Let’s cut out the confusion and dive straight into the fashion perspective.

Highest VAT depositor nine firms honoured

Three each from manufacturing, trading and services sectors

Aarong Earth Essential Oils: Your personal nature retreat in a bottle

In the heart of Dhaka, amidst the everyday whirl of life, Aarong Earth brings a touch of nature's tranquillity with its newly launched essential oils. Imagine turning your home into a sanctuary of peace and wellness, a few drops at a time.

Fall Collection 2023 of HERSTORY by Aarong: Elegance redefined

HERSTORY by Aarong combines contemporary fashion with traditional craftsmanship and infuses every thread with the fine regional tradition to create casual wear that are just as sophisticated as they are stylish. It is a bow to women, encouraging them to embrace their inherent grace, beauty, and individuality. The goal of HERSTORY by Aarong is to create statement pieces that glorify the confidence of empowered women. 

Vibrant colours of Puja celebrations

What truly sets this season apart are the beautiful hues that imbue our lives with happiness and joy. To begin with, there’s the eternal white, pristine and pure, in a league of its own. This hue, or lack thereof, symbolises all that’s good and sacred.

Monsoon in style with TAAGA MAN

This monsoon, embrace cotton clothing and lightweight accessories that not only keep you comfortable but also create a statement in fashion like no other. And to make our lives easier there’s TAAGA MAN monsoon collection with almost everything to meet our rainy season fashion requirements.

TAAGA — Fresh as Youth

Feel it or not, fall is here. And with the new season, TAAGA is here with its fresh tie-and-dye prints and snazzy designs. Keeping the hide-and-seek mood of the sun and clouds in mind, the brand’s collection is both summer-friendly and easy on the eyes, a perfect amalgamation of comfort and joyfully creative style. Dyes have been an indispensable part of TAAGA for as long as one can remember and the brand has routinely played it up with colours, prints and cuts that are experimental, playful and bold in equal measure. This time around, the creative minds behind the lively brand have worked with refreshing festive, vibrant, and soothing colours and patterns at the core of the TAAGA fall offering, in cuts that are both simple and unconventional.

TAAGA — Unapologetically fashionable

Launched for the youth and keeping their unbounded energy in mind, TAAGA has inspired the younger fashion enthusiasts over the years, to no end. Where Aarong is a more mature mother brand, TAAGA is the impulsive, joyful sub-brand that is always experimenting and flying out of her comfort zone. This time too, TAAGA’s Eid drop is eclectic, daring and classy, much like its wearers. Inspired by the latest street fashion trends, TAAGA’s new collection has a lot going for it, from geometric to abstract prints and patterns.

Aarong — Fashion through the ages

Seldom have brands fit into consumers’ lives as seamlessly as Aarong, and no Eid is ever complete without a few choice pieces from the local brand that has now made its mark in the USA, UK, Australia, Germany, UAE and Singapore too. With 25 retail outlets across Bangladesh, Aarong has become a household name known for its employment of rural artisans in its manufacturing processes, its high-quality products and it’s refreshing take on ethnic patterns. Its latest Eid collection is no exception.

February 5, 2024
February 5, 2024

Spring, fresh blooms, and fashion

After a long hiatus, it became almost necessary for me to return. Begging winter to be over, I found an interesting way to do it. Force yourself to wear colourful clothes and bring out the vibes of spring — forceful maybe, but it works. Let’s cut out the confusion and dive straight into the fashion perspective.

December 10, 2023
December 10, 2023

Highest VAT depositor nine firms honoured

Three each from manufacturing, trading and services sectors

November 26, 2023
November 26, 2023

Aarong Earth Essential Oils: Your personal nature retreat in a bottle

In the heart of Dhaka, amidst the everyday whirl of life, Aarong Earth brings a touch of nature's tranquillity with its newly launched essential oils. Imagine turning your home into a sanctuary of peace and wellness, a few drops at a time.

October 29, 2023
October 29, 2023

Fall Collection 2023 of HERSTORY by Aarong: Elegance redefined

HERSTORY by Aarong combines contemporary fashion with traditional craftsmanship and infuses every thread with the fine regional tradition to create casual wear that are just as sophisticated as they are stylish. It is a bow to women, encouraging them to embrace their inherent grace, beauty, and individuality. The goal of HERSTORY by Aarong is to create statement pieces that glorify the confidence of empowered women. 

October 16, 2023
October 16, 2023

Vibrant colours of Puja celebrations

What truly sets this season apart are the beautiful hues that imbue our lives with happiness and joy. To begin with, there’s the eternal white, pristine and pure, in a league of its own. This hue, or lack thereof, symbolises all that’s good and sacred.

August 20, 2023
August 20, 2023

Monsoon in style with TAAGA MAN

This monsoon, embrace cotton clothing and lightweight accessories that not only keep you comfortable but also create a statement in fashion like no other. And to make our lives easier there’s TAAGA MAN monsoon collection with almost everything to meet our rainy season fashion requirements.

September 18, 2022
September 18, 2022

TAAGA — Fresh as Youth

Feel it or not, fall is here. And with the new season, TAAGA is here with its fresh tie-and-dye prints and snazzy designs. Keeping the hide-and-seek mood of the sun and clouds in mind, the brand’s collection is both summer-friendly and easy on the eyes, a perfect amalgamation of comfort and joyfully creative style. Dyes have been an indispensable part of TAAGA for as long as one can remember and the brand has routinely played it up with colours, prints and cuts that are experimental, playful and bold in equal measure. This time around, the creative minds behind the lively brand have worked with refreshing festive, vibrant, and soothing colours and patterns at the core of the TAAGA fall offering, in cuts that are both simple and unconventional.

June 27, 2022
June 27, 2022

TAAGA — Unapologetically fashionable

Launched for the youth and keeping their unbounded energy in mind, TAAGA has inspired the younger fashion enthusiasts over the years, to no end. Where Aarong is a more mature mother brand, TAAGA is the impulsive, joyful sub-brand that is always experimenting and flying out of her comfort zone. This time too, TAAGA’s Eid drop is eclectic, daring and classy, much like its wearers. Inspired by the latest street fashion trends, TAAGA’s new collection has a lot going for it, from geometric to abstract prints and patterns.

June 27, 2022
June 27, 2022

Aarong — Fashion through the ages

Seldom have brands fit into consumers’ lives as seamlessly as Aarong, and no Eid is ever complete without a few choice pieces from the local brand that has now made its mark in the USA, UK, Australia, Germany, UAE and Singapore too. With 25 retail outlets across Bangladesh, Aarong has become a household name known for its employment of rural artisans in its manufacturing processes, its high-quality products and it’s refreshing take on ethnic patterns. Its latest Eid collection is no exception.

April 16, 2019
April 16, 2019

Aarong Valentine’s Special Snap & Win campaign winner announced

Aarong, the largest lifestyle retail brand of Bangladesh and a social enterprise of BRAC, hosted a prize giving ceremony for the winner of the Valentine’s Special Snap & Win campaign on 29 March, 2019, at Grassroots Café, Uttara.

push notification