MIB SPIRIT
MIB Spirit is a line of lifestyle products unlike the rest. What makes MIB Spirit stand out amongst all other brands is their open declaration of using industrial waste products and up-cycle them to create magic. A wide range of environment friendly products such as bags, wallets, scarves, natural soap bars, key-rings, etc. are made to help give the users their identity. Khaled Mahmud, the originator of MIB Spirit, feels that through his work, honesty and truth are delivered.
Initially for the first three years, MIB Spirit was run as a test model. Now, it is in full bloom. The MIB Spirit Studio, located in Dhanmondi 10/A, is described to be “a physical store” where the products are not only put on display, but the whole process leading up to their creation takes place. “Because of intimacy and love, our interior looks classy.” says Mahmud.
Mahmud expresses his wish to help the young generation deliver. “MIB Spirit is an initiative to help bring forth the changes this generation is looking for. We are trying to present an alternative and create opportunities for new entrepreneurs. Our highly-skilled generation should not only be busy consuming and they need to break free of the virtual-reality.”
Mahmud likes to term the people working with him as “The Real People”. He even disagrees to call them “employees” and finds comfortable acknowledging these six members as his “team”. Mahmud and his army fashions MIB Spirit products through a complex designing system depending on the current trends, needs, and prices. He believes that the ability to foresee future and predict ahead of time is very important when it comes to running a business.
When the keen and observant Mahmud was asked about his goal, he replied “I want to help create a Bengali identity.”
From 5th January up to the 14th, MIB Spirit arranged The Winter Meet-Up at their studio where the works of different entrepreneurs, bloggers, bands and celebrities were highlighted and presented in front of the public. Through this event, Mahmud hopes to create a challenging and competitive environment that would help enhance the quality of products. “Mela is not enough. Through a mela, the functional value system is not created. By selling the same range of products over and over again, there is no innovation but trading. Small entrepreneurs cannot sustain in such an environment,” he says. He further adds, “Through the Winter Meet-Up, we have tried to create opportunities for small or new entrepreneurs and help them promote their products. Instead of complaining, we want to create scopes so that changes can happen, innovation can happen. It did not take a rocket scientist to create this event and we want people to realise that anybody can do it, anywhere they want to. If each of us ensures using our spaces effectively, then the delivery must come.”
Stalls from Organic Essentials, Karkhana, Golpo and many more were showcased throughout the event. These entrepreneurs sold items ranging from baked products, handicrafts, organic skin and hair products, clothes, shoes, artwork and etc. One could even receive his or her own black-and-white vintage photograph by Live Box Camera Photography. On the opening day, a musical show by the very famous and talented Armeen Musa and her band was arranged. Anik Rahman's solo photography exhibition titled “Minors of Human” was also on display throughout the event.
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