10 mil hybrid vehicle sales for Toyota
Toyota Motor Corporation announced that their cumulative global hybrid vehicle sales has surpassed the 10 million units mark, standing at 10.05 million units sold as of January 31st, 2017.
Toyota, one of the pioneers of hybrid vehicle technology in production cars, has led the crusade of environmentally friendly, fuel efficient hybrid vehicles worldwide. This two decade long crusade of making cars less dependent on fossil fuels started with the launch of the Prius and Coaster Hybrid EV in 1997, the Prius going on to be a household name and poster-child for environmentally friendly vehicles thanks to continued celebrity endorsements and widespread support from environmental activists. It's fitting that the milestone achievement comes about on the 20 year anniversary year of the launching of the Prius, the world's first mass produced hybrid vehicle.
The Prius is already in its fourth generation, and its fortunes, along with Toyota's, has skyrocketed in recent years as environmental consciousness reaches new heights. Following in Toyota's footsteps, other manufacturers are also investing heavily in hybrid vehicle technology, creating the kind of tidal wave of change that has long lasting impacts on history.
For 2017, Toyota has 8 hybrid car models on sale globally, ranging from the Prius C hatchback to the Avalon full-size sedan, as well as medium and full-size SUV's like the RAV4 and Highlander, respectively. It's not just the Toyota hybrid lineup that's doing well either, as the luxury arm of Toyota, Lexus, has hybrid versions of almost every single model in their range, indicating the luxury car market is also showing a strong lean towards eco-friendly cars both at home and abroad.
Toyota had the vision and the will that only a truly global corporation can have to follow through with their idea of the future and now it's paying off for them. Toyota has successfully steered the global market to eco cars and the numbers are showing they're nowhere near slowing down.
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