NSU YES! hits it out of the park again with MoI '15
Drawing the curtains to the intra-university rounds, North South University Young Entrepreneurs Society (NSU YES!) has blown the whistle to kick off the nationwide inter-university phase of Masters of Ideation 2015 (MoI '15). Marking the third instalment of their premier signature event, NSU YES! has set the stepping stone for aspiring business students in battle for supremacy in the arena of business case solution.
Amongst the 40 odd teams battling it out in this month-long competition, only 6 teams will make it through to the finals. The winning teams will win a one-way ticket to money, fame and swagger.
The workshop, followed by the first round of MoI '15, took place on Friday, 23rd January, 2015 at NSU premises. The workshop was graced by a handful of eminent corporate icons and business strategy specialists from renowned organisations in Bangladesh, who imparted valuable knowledge as well as technical pointers to the participating teams in order to gear them up for the upcoming rounds.
KM Zubair Habib and Kazi Zahidul Huq, two senior management personnel of Mutual Trust Bank, expressed deep contentment about the title sponsorship of MoI, talked about various achievements of MoI including MTB's youth program facilitating young entrepreneurs, and promised to provide all sorts of assistance regarding functional queries of banking.
At noon, the magic began with guest speaker Drabir Alam, connoisseur of strategic planning, digital marketing and leadership, a self-professed tech freak, phototaker (not grapher) who works a lot, and plays a lot too. Now Associate Director at Cookie Jar, he has been associated with top players such as BAT, HSBC and Asiatic Events Marketing Ltd., and is also a cofounder of BD Cyclist.
In his first presentation, “How to prepare a business plan – 5 steps for any planning activity”, Drabir Alam mapped out the most essential and crucial points that are required to be addressed, i.e. goal, target market, touch points, marketing strategy and evaluation. In the second part, he mapped the steps on how to crack a case, and gave out pointers on slide preparation as well as various techniques of effective presentation.
Then the second guest speaker, Sakib Nur Billah, Management Trainee of Reckitt Benckiser Bangladesh Ltd., took the stage. He talked about the sustainability and expansion of at Reckitt Benckiser PLC, as well as its career opportunities, wrapping up the session with a rather excellent video on the organisation.
After the conclusion of the workshop came the grouping draw. The first round of the competition finally kicked off with around 40 teams on board. Cases were provided to the teams to crack within an hour and half, and presentations went on for three gruelling more hours. The results were published online that night, with the top 20 teams going on to the second round, which is to be held on the NSU premises on 30th January, 2015.
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