Officials of Channel i and champs21.com, a The Daily Star initiative, sign a deal yesterday which will lead to the private TV channel telecasting “The Daily Star Spelling Bee”.Photo: STAR
Champs21.com, an initiative of The Daily Star, and Channel i, signed a memorandum of understanding (MoU) yesterday under which the private satellite TV will air the globally renowned English spelling competition “Spelling Bee”, to be launched by the newspaper.
Expected to be launched on February 1, the program titled "The Daily Star Spelling Bee - Powered by Horlicks" will be the first ever “Spelling Bee” competition to be held in over 1,000 schools across the country.
Students from Class VI to X from both Bangla and English medium schools will be eligible to participate in the competition.
“Spelling Bee” is an internationally acclaimed competition where the contesting students are asked to spell out English words. In countries such as the USA, the UK, Australia, New Zealand, Canada, Mexico, Indonesia, Pakistan and India, such competitions are quite popular.
Russell T Ahmed, CEO of Champs21.com, and Mohammad Masud, general manager of Channel i, signed the MoU.
As the official telecasting partner, Channel i will telecast over 30 episodes of the competition, which is expected to be the largest TV reality show ever.
The education-based program will be held over three rounds, namely Online, Division and TV rounds.
Champs21.com is hopeful that the launch of “Spelling Bee” in Bangladesh will help increase the significance of the English language in the daily lives of students and help develop the basics of English communication skills.
Detailed information about the contest will be available on www.champs21.com and www.thedailystar.net.
At the signing ceremony held at the head office of the TV channel, Mahfuz Anam, editor and publisher of The Daily Star, Soumendra S Das, marketing director of GSK, Faridur Reza Sagor, managing director of Channel i and Shykh Seraj, director of Channel i, were present besides top officials of the partner organisations.