A countrywide public campaign aiming to spread awareness about equal rights and dignity for women will commence on Wednesday, organisers said yesterday.
A total of 122 organisations, including the women and children affairs ministry, are involved in the project, they told a news conference at the capital's Jatiya Press Club.
The conference was organised by "Shoman Shoman" (equal), a combine of the participating organisations.
The "Equality through Dignity" campaign will have a three-year duration, said Shaheen Anam, executive director of Manusher Jonno Foundation, one of the initiators of the project.
The dignity and rights of women are protected by law and the constitution, yet law enforcers are not aware of these, said Salma Ali, executive director of Bangladesh National Women Lawyers Association, a partner organisation.
The family, society and state view household chores by women as invisible labour and do not count it as a contributing factor to the GDP, the speakers said.
Citing an example, Shaheen Anam said, "Agriculture experts believe that there are 22 different tasks between sowing the seed to reaping the harvest, of which 17 has full participation of women."
Different forms of interactive media will be used as campaign tools. The advertising agency, Mattra, will be in charge of this.
"We want a gender sensitive society," said Afjal Hossain, managing partner of Mattra.
The research organisations behind this campaign will focus on finding out more about the gender issues in the country.
"We want to find out what are the psychological barriers that prevent women from living with dignity," said Sharmin Murshid, chief executive officer of Brotee, a rights body.
The additional secretary to the women and children affairs ministry, AEM Golam Kibria, also spoke on the occasion.