ZRI -- House of Jewellery arrived in Dhaka once again, this time hosted in the North End Lounge of Lake Shore Hotel, on 14 December, 2013. The collection had a stunning winter collection of traditional bridal sets and designer accessories using precious and semi-precious stones, all with a ZRI twist.
Zeeshaan Rahman Islam, owner and designer of ZRI had a journey of a rising success story over the last four years. The secret? “Exclusivity,” she remarks. At the heart of her business ethos is the commitment to presenting a timeless collection of jewellery pieces that actually go against the grain and do not cater to a mass market; a market saturated with custom jewellery and homogonous designs.
Instead, Zeeshaan is interested in showcasing a range that is unique and idiosyncratic. She has spent a lot of time and effort in building her collection, carefully selecting and/or designing every single item and working with artisans from around the world to bring an extremely personalised range of ornaments handmade and of a high quality.
ZRI has now launched in the UK at the National Asian Wedding Show 2013 at the London Excel Centre. When it comes to South Asian jewellery and fashion, India, Pakistan and Bangladesh have an advantage over the West as the exposure is greater. It was uncertain whether these esoteric designs would be appreciated in the UK or if indeed there would be a market at all.
“Surprisingly, the response was overwhelming!” Zeeshaan comments on the UK launch. “London is overpopulated with the same jewellery outlets offering only yellow gold pieces or plastic copies of Bollywood-inspired jewellery. It lacks the creativity and the use of stones which is necessary for that timeless feel in South Asian jewellery”.
However, as popularity grows, Zeeshaan still remains devoted to supplying to an esoteric client base and uninterested in chasing sales like the larger outlets catering for the masses. Her business is mostly web-based and thus there are no overheads, no desperation to meet those kind of costs; just a simple love for jewellery and a passion to promote individuality in women of all ages and styles.
“Walking in to a party wearing what's on trend, or what everyone has, is sensible; walking in to that same party and wearing what no one has, is sensational,” Zeeshaan tells.
The e-commerce website will be available in the New Year and private exhibition dates will be announced later this month. Find ZRI -- House of Jewellery on facebook or dial 01712120005 for any further information.
Photo: Ridwan Adid Rupon