INAUGURATING the Rupchanda-Star Lifestyle Super Chef 2014, a press conference was held at the Daily Star Centre on the 3 May, 2014. Shoeb Mohammad Asaduzzaman, Head of Sales & Marketing, Raffat Binte Rashid, Editor of Star Lifestyle and Mostafa Kamal Syed were all present during the occasion.
The Rupchanda-Star Lifestyle Super Chef 2014 is Bangladesh's first and most comprehensive search for the country's premier 'Super Chef'. The search kicked off at Sylhet on 10 May, 2014. Interested participants registered by calling a hotline number dedicated to the show. After Sylhet, the hunt will continue across Bangladesh as the Rupchanda-Star Lifestyle team extend their search in Khulna, Barisal, Rajshahi, Chittagong and Dhaka. 4 participants will be selected from each region. All 24 chosen will receive Tk.25,000 immediately and a chance to take part in the central division where one will be crowned the Rupchanda-Star Lifestyle Super Chef 2014 and win Tk.5 lakh. A prize money of Tk.3 lakh and Tk.2 lakh will be given to the participants coming in second and third respectively.
"We will have many tests that the participants will have to pass in order to meet the criteria befitting a Super chef," Shoeb Mohammad informed the gathered media representatives. Raffat Binte Rashid added that this show would provide a perfect platform to not only highlight the culinary scene of the various regions of the country but also to promote Bangladesh as a whole.
Star Lifestyle, a weekly supplement of the Daily Star, has been in circulation for over two decades. Having a dedicated reader base and full of the latest lifestyle news, Star Lifestyle has become the premier Lifestyle magazine in the country. Rupchanda, the flagship brand of Bangladesh Edible Oil Limited, is considered the pioneer of the edible oil industry. Single-handedly changing the soyabean oil category and with constant innovation, Rupchanda has become a market leader since its inception in 1993. These two combined have ample expertise and experience in the food industry and thus no pair could be better suited than these two for an advent of this stature.
The judges panel for Super Chef 2014 will include noted TV personality, author and host of his own TV cooking show Shawkat Osman, former head Chef of Cilantro Abdullah Tareq, Star Lifestyle's very own local and international food columnist Kanishka Chakraborty and culinary expert Shahida Yeasmin.
Interested participants can call the hotline at 09612777888 and find out more.
The photos are from the first round of auditions for the Rupchanda-Star Lifestyle Super Chef 2014 held in Sylhet.