Young Designers Association, a fresh new organisation founded by a few young and upcoming fashion designers in Chittagong, organised a five day fashion exhibition at the Shilpakala Academy in Chittagong from 15 February to 19 February, 2014.
“Our aim is to create a platform for young and aspiring designers,” the five participating fashion designers agreed. “Young Designers Association will work as a team by which upcoming designers will be able to showcase their work and establish their own brands.”
'Esprit de corps' is the attitude; and the five day event is an evidence of that.
Young Designer Festival 2014 was inaugurated by its chief guest Saifuzzaman Chowdhury Javed, state minister of land. Chittagong Chamber of Commerce and Industries (CCCI) director and former BGMEA vice president Mainuddin Ahmed Mintu and The Daily Star bureau chief Raisul Huq Bahar were also present.
The five day exhibition displayed and sold the attires designed by the five participants. The clothes included panjabis, saris, shalwar kameez sets and so on.
The fashion festival was more than just an exhibition, though.
On 17 February, the organisation gave an honourary award to Ahmed Nawaz, a reputed designer, artist and singer. “In our events, we plan to salute and pay respect to the legends of our country -- those who work as an inspiration for us,” Shoaib Shah, one of the initiators of Young Designers Association said. “Hence, for this event, we paid homage to Ahmed Nawaz, who was born and brought up in Chittagong.”
The night started off with a concert by the band Millennium. There were also traditional dance acts performed by Swapan Barua and his team.
A fashion show, featuring the collections of the five designers was also held. The first queue was a joint effort of all the five designers, with the theme of International Mother Language Day -- which was reflected by the background music and the attires (mainly saris, panjabis, shalwar kameez sets), having black and white as dominant shades with some portraying Bangla alphabets.
Five other queues followed, featuring the designs of the five designers, with a focus on 'deshi' attires, designs and fabrics, and also a fusion between eastern and western.
The five designers -- Jesmin Chowdhury (owner of Banni), Shoaib Shah (owner of Shoaib'z Creation), Luna Haque (owner of Drape Fashion House), Hasina Azam (owner of Fashion Carnival) and Nasima Rashid Ritu (owner of Shororitu Fashion) -- are all relatively new and working towards establishing their own fashion brands.
The sponsors for Young Designer Festival 2014 were Prime Distributions Group, S Alam Group, M N Group, PHP Group and Western Marine Shipyard Limited. Other partners included Persona, The Daily Star, Radio Today and Photobank Gallery. The event was organised and managed by Media Graphy.