Sunsilk: All Things Hair!
15 October, 2016 witnessed a grand gala organised by Unilever Bangladesh. On the eventful night at Radisson Blu Dhaka, the coveted brand Sunsilk was presented in an all new avatar, with an exclusive brand new packaging.
Unilever also announced additional information, such as the launch of an online platform called 'All Things Hair', whereby hair experts of the country would share hairstyles, tips and tutorials. This engaging digital platform hopes to create space for renowned 'vloggers' to showcase latest hair styles. Favourite hairstyles will now be easily available online; search 'All Things Hair Bangladesh' on YouTube and Facebook.
On the event, an exciting contest was also revealed where anyone can take part to be the next Sunsilk beauty vlogger. The details of the information would be posted on their online page.
The show was studded with dignitaries and eminent figures from the Bangladeshi fashion and beauty industry. Mesmerising models walked the ramp in gowns coloured to represent the different variants of Sunsilk. The showstoppers for each queue represented female role models of the country such as Jannatul Ferdous Peya, the provincial model who made an international step in fashion by being featured in the cover page of Vogue Magazine; Jahanara Alam, the captain of the women's cricket team of Bangladesh; and popular actors and models like Mehazabien Chowdhury and Nusrat Faria.
The occasion was made more engaging with a musical performance by band 'Shobhotta' and choreographed modern dance performances. Azra Mahmood was the choreographer of the event and the moderator of the occasion was Masuma Rahman Nabila. Persona was the makeup partner for the occasion.
Clad in bold and shimmery attire, the Sunsilk models brought the stage to life! Surely the Bangladeshi crowd will be looking forward to the latest Sunsilk which is now -- New Outside and Incredible Inside!
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