To mark Poush, the shivering month of winter in the Bengali calendar, a day-long colourful Poush Mela, cultural programme and Pitha Utsab, were held at Haatkhola premises in Chittagong city on Friday.
Haatkhola organised the programme at its premises in city's Surson Road area.
Kamrun Malek, president of Chittagong Women Chamber and Commerce and Industries inaugurated the festival. Mahbub Alam, president of Chittagong Chamber of Commerce and Industries (CCCI) and CCCI director Syed Sagir Ahmed and Wahed Malek were special guests at the event.
Housewives and students participated in the festival with mouth watering “pitha”, made of rice, milk, coconut, molasses and more. Renowned fashion houses of the port city and indigenous women also displayed their products at the festival.
Traditional rural delicacies were a crowd puller at the festival. Multifarious hand-made jewellery and various types of indigenous were also showcased.
Poet Yusuf Muhammad, proprietor of Haatkhola, said that the festival was organised to familiarise today's generation with the rich pitha tradition of rural Bengal.
At the stall “Nabanna” set up by fashion designer Kazi Shahtaj Parvin visitors were busy tasting “Dudh Choitoi” pitha. The stall “Poushali”, set up by Assistant Professor Hossain Asma Iva, showcased different kinds of “payesh” and “Fuljhiri Pitha”.
Dalia Roy and Dimple Roy, two sisters delighted visitors with indigenous pithas like “Rifri Mou”, “Lako Mo” and “Khio Ri”.
The stalls 'Ruma's Recipe” and “Arion er Hesel” offered 30 types of traditional pithas including “Kolai ruti”, Til puli” and “Jober bhat”.
Arion also showcased d indigenous handmade jewellery and garments.
Reputed photographer Shoyeb Farooqui commended Haathkhola for organising the event and said that the declining pitha tradition could be revived through such initiatives
The festival was followed by a cultural programme.