Huawei P9 and P9 Plus Surpass 10 Million Shipments
Ahead of the keynote address by Richard Yu, CEO of Huawei Consumer Business Group (CBG) at CES 2017, CBG couple days back announced that the company has shipped more than 10 million Huawei P9 and P9 Plus smartphones globally, making it the company's first flagship series to top the 10 million mark. This is a milestone for Huawei both from a product and brand perspective. Despite a sluggish global smartphone market in 2016, the Huawei P9 and P9 Plus devices have achieved impressive results in the premium segment; a major breakthrough that proves Huawei's investment in international markets is paying off.
First revealed in April 2016, the dual-lens Huawei P9/P9 Plus devices were Huawei's first flagship smartphones to be developed in collaboration with legendary German camera brand Leica. This extensive partnership has already set a new benchmark for advanced smartphone camera technology and delivered outstanding photography experiences to consumers.
Global shipments of the P9 exceeded 2.6 million within six weeks of their release. Eight months since its release, the Huawei P9 has sustained its demand from both experts and consumers for its camera experience, industrial design and overall performance. In addition, the Huawei P9 has also received positive reviews from hundreds of key international publications.
Thanks to the aggressive sales strategy, Huawei is making significant progress in the global high-end smartphone market. In the third quarter of 2016, Huawei shipped 33.59 million smartphones, up 23% from the previous year, with mid-to-high-end devices accounting for about 44% of the shipment. Huawei's market share is now above 15% in 30 countries and above 20% in 20 countries; it also made substantial breakthroughs in key markets such as the UK, France and Germany. According to 2016 half year financial results, Huawei CBG sales were close to 77.4 billion RMB in the first half of year, up 41% from the same period in 2015; the growth rate in markets outside of China was 1.6 times that of the Greater China region.
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