Online classified platforms Behind the scene
A major force driving the continued economic growth of Bangladesh is a rapidly urbanising youth population. As economic prosperity facilitates we can see a growth in employment which results an increased purchasing power of the youths. Hence they are encouraged to look for an upgrade in their lifestyle. However, the ever-increasing nature of demand also curbs their scope of getting all they want, which compels them to get the best value for every penny they spend. This case, prevalent worldwide including in Bangladesh, and aided by global digitisation powered by the internet, has paved way for online classified platforms to step in. Online classified platform's rise in popularity across Bangladesh indicates an improvement in lifestyle of the citizens and is a clear indicator of greater business prospects for new players.
Shylendra Nathan, CEO of Ekhanei.com, has been on top of the situation all along, which in fact has encouraged him to explore the territory of the budding popularity of online classified platforms in Bangladesh. During his tenure at Ekhanei.com, he has been a first-hand witness of the bud taking the form of a mammoth. When asked about prospects in Bangladesh, he responded with some valuable information obtained from a research conducted for OLX. On behalf of OLX, the survey was done by global market research firm MetrixLab in 2013. The report states that internet users aged between 18 to 65 years from six divisions creates a market valuation of 147 billion taka. Currently, the value of all product ads posted on Ekhanei.com by sellers amount to nearly 15 billion taka. Indeed, online classifieds are waiting to go big soon.
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