Triune becomes partner of global PROI network
PROI Worldwide has added the Triune Group, a full service integrated communications agency in the country, to its list of partners to boost its position in the Asia-Pacific region.
Since 1970, PROI Worldwide is the world's oldest and largest partnership of independently owned PR and marketing agencies by fee income, Triune said in a statement yesterday.
With more than 110 offices in 50 countries on six continents, PROI agencies are the leading independents in their markets from London, Paris, New York, Hong Kong, Frankfurt and Tokyo to Beijing, Brussels, Mumbai, Los Angeles and Sao Paolo, according to the statement.
“Bangladesh is a growing market and there are already synergies between our offices in India and Triune's offices in Dhaka,” said Andreas Fischer Appelt, who is PROI Worldwide's global chairman and managing director of Fischer Appelt, a leading German communications group.
Through Triune, Bangladeshi entrepreneurs will now be able to access integrated communications services globally, said Kazi Wahidul Alam, chairman and managing director of Triune Group.
“And PROI Worldwide's global clients can access our 32 years of proven experience providing communications services in Bangladesh.”
Bangladesh is one of the vibrant and emerging markets in South Asia and the Triune Group specialises in aviation, tourism, hospitality, banking and finance, energy, education and healthcare, Alam said.
The firm's 50+ staff provides a range of communications services for a broad base of local, regional and international clients, he said.
“Strategic planning and understanding of our client's market is a critical component of our success.”
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