LG packs image, audio features into new flagship phone
LG Electronics on Thursday introduced a slimmer version of its top-of-the-line phone, with advanced new camera and voice-activation features aimed at active video users, which it hopes can help it claw back market share lost to rivals.
The LG V30 offers a 6-inch screen that is shorter and narrower than its previous flagship phone, the G6, introduced just six months ago, making it easier to grasp. It is the lightest smartphone with a 6-inch or bigger screen, LG said.
The phone has a 13 megapixel wide-angle camera on the front, for selfies, and a 16-megapixel camera on the back for taking photos or shooting videos. The rear camera has an f/1.6 glass camera lens, the widest aperture lens of any major smartphone, putting it ahead of the flagship phones of Samsung Electronics, Apple's existing iPhone 7 series and HTC, LG said.
A bigger aperture lets more light in and translates into clearer pictures, a key feature where camera phones have always lagged behind adjustable lens digital cameras.
“LG has pulled out all the stops with the V30 when it comes to specifications and features,” said phone industry analyst Ben Wood of CCS Insight, who had been pre-briefed on the device.
“Ultimately it will depend on how much it is prepared to spend on marketing to take the fight to Samsung and educate consumers about how the V30 is different from rival Android 'super phones'”, he told Reuters.
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