BBF seminar on marketing begins Saturday
The fifth edition of Bangladesh Brand Forum's marketing seminar with the theme of “Rethinking Marketing” will be held at Radisson hotel in Dhaka on Saturday.
One of the flagship initiatives of Brand Forum, the daylong seminar will share best practices and thoughts from around the world with local business leaders and the marketing fraternity, the organisation said in a statement yesterday.
The first session of the seminar will be conducted by Prof Dan Formosa, jury president for product design at Cannes Lions. His topic for the seminar is reinventing brands--delivering meaningful promises, according to the statement.
The next session will be taken by Sunil Alagh, founder and chairman of SKA Advisors, a business advisory and consultancy service provider with an emphasis on marketing and brand management strategies.
Along with the seminar, a session for university students will also be held at GP House. Around 250 students from 25 universities have been selected through a campaign on engaging men in women empowerment.
American International University-Bangladesh is the title sponsor of the seminar and The Daily Star is the strategic partner.
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