Katy Perry's “Witness” heading for Billboard No. 1
Katy Perry's latest album, “Witness”, is on course for a No. 1 debut on the Billboard 200 chart, according to industry forecasters. Those in the know suggest the set, which was released on June 9 through Capitol Records, could launch atop the chart with between 200,000 and 225,000 equivalent album units earned in the week ending June 15. If “Witness” bows at No. 1, it will grant Perry her third chart-topper, following “PRISM” (2013) and “Teenage Dream” (2010).
The Billboard 200 chart ranks the most popular albums of the week based on multi-metric consumption, which includes traditional album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). The top 10 of the new July 1-dated Billboard 200 chart (where Perry could debut at No. 1) is scheduled to be revealed on Billboard's websites on Sunday, June 18.
If “Witness” starts with over 201,000 units, it will mark the largest week for an album by a woman since the November 12, 2016-dated chart, when Lady Gaga's “Joanne” bowed at No. 1 with 201,000 units.
Of the estimated debut for the album, perhaps over 175,000 of that sum will be generated by traditional album sales. Perry's last album, “PRISM”, started with 286,000 copies sold.
The album has already gained momentum thanks to the released videos of “Chained to the Rhythm”, “Bon Appétit” (feat. Migos) and “Swish Swish” (feat. Nicki Minaj). Perry also went on a unique promotion strategy for her album, live-streaming her life on Youtube since Friday, where she has been seeing doing yoga, hosting parties, cooking with celebrity chef Gordon Ramsay and even opening up about suicidal thoughts she has had in the past in a therapy session.
Comments