Amazon cuts Fire phone price to ignite sales
Amazon on Wednesday slashed the price of Fire mobile phones that stalled after launch early this year, becoming a drag on the US online retail titan's bottom line.
The price cut, which Amazon said would last until December 1, was the second for Fire and was included in a set of holiday-shopping season deals announced for items including Kindle e-readers.
Fire smartphones free of accompanying contracts with telecom carriers are available for $199 and come with a year-long membership to Amazon Prime subscription service which gives customers free shipping and access to music, videos and other online content.
Fire phones hit the market mid-year at a price of $649 each without contracts, or $200 with multi-year telecom service deals.
Unlocked Fire phones are compatible with GSM networks provided by US carriers such as AT&T, T-Mobile, Metro PCS and Cricket.
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