Gradual advancement of mobile technology has dramatically changed the way refreshment used to be. Nowadays due to the widespread availability of cellphones, most people desire to refresh their mind by these amazing gadgets.

In Bangladesh, cellphone penetration is significantly high; all operators have now started offering many entertainment services to their subscribers. It is indeed a great opportunity for the mobile content developers to come in the limelight. ICE Technologies is just trying to live up to this trend by their mobile content wing.

ICET4238 basically distributes contents to the carriers. It also offers specific content to any particular operator. Hungama Mobile, the largest mobile content distributor in South Asia, will grant the right to use the content.

Apart from content distribution, ICE Technologies, in association with Hungama Mobile, also moves forward to globalise local music. In this regard, Hungama Mobile will give proper assistance to execute this plan.

"Our aspiration is to spread the contributions of native singers in every part of the world", Rubaiyat Jamil, CEO, ICET4238, said at the press conference. "This is the first ever initiative in Bangladesh regarding the digitalisation and distribution of local music across the world and it will effectively create a stiff resistance to piracy", he added.

In an informal conversation with StarTech, Rubaiyat Jamil assured that their endeavour will create a unique platform for novice singers to exhibit their creativity. He also informed that ICET4238 has already teamed up with Laser Vision and local artists -- Balam of Warfaze and Raaga's Ashique will be distributing their music through iTunes, Napster, Yahoo! Music and MSN Music.

"Bangladeshi music and rhythm have been catching up with global standards at a fast pace and we're honoured to be in a position to be able to distribute it in the global network through our platform of wireless carriers and internet music portals", said Saleem Mubani, COO, Hungama Mobile.

Hungama represents some of the largest entertainment studios in the world including Warner Bros, Online, Sony Pictures, T-Series, Mukta Arts, Deep Emotions and Juice. Through the Hungama platform, which is connected to 52 wireless carriers in 20 countries, ICET4238 will also be distributing mobile content of Bangladeshi music in international market.

Edward Apurba Singha