Coolmax fabric launched in local market
US-based INVISTA, one of the world's largest integrated fibres and polymers businesses, has launched its latest Coolmax brand fabrics in Bangladesh's apparel market, says a press release. Coolmax fabrics are designed to move moisture away from the body and enhance fabric drying rate thus, keeping one feeling cool and dry. A workshop was organised in Dhaka on Wednesday on the occasion of launching the product. Fazlul Haque, president of Bangladesh Knitwear Manufacturers and Exporters Association, Wolfram Engel, managing director of Engel Textile Consulting Ltd, Hyung Jin Kim, global sales and operation director of INVISTA, and Duncan Zhu of INVISTA China, spoke at the workshop. Hans Dieter Backhaus of SCM Consultants that works for INVISTA, made a presentation in presence of entrepreneurs and high officials of different textile companies and organisations. Representatives of Radical International, Grameen Knitwear Ltd and Landmark Ltd from Bangladesh also attended the workshop. Coolmax has physiological benefits that, depending on one's needs, can be applied to or found in a whole new range of clothing styles -- from moderate and high-intensity performance apparel to everyday casual wear.
|
|
