Bata renews deal with CARE for rural sales programme
Bata Shoe Company (Bangladesh) has renewed its agreement with CARE Bangladesh, a non-government organisation, for implementing the shoe company's rural sales programme for another one year after successful completion of the first two years of the programme.JD Hearns, managing director of Bata Shoe Company (Bangladesh) Ltd, and Hasan M Mazumdar, acting country director of CARE Bangladesh, signed the renewal deal at a function in Tongi, Gazipur yesterday, says a press release. Bata and CARE are working together to help increase the income generating capacity of rural women and create new job opportunities through the sale of Bata products offering door to door service under the 'Rural Sales Programme' in the rural areas of northern and southern parts of Bangladesh. Around 1500 saleswomen will work in this partnership programme. MA Quader, marketing manager, Habibur Rahman, wholesale manager, and Ekramuzzaman, advertisement and promotion manager of Bata Bangladesh, and Asif U Ahmed, economic empowerment coordinator, and Nurul Amin Siddiquee, technical coordinator (M&E) of Care Bangladesh, among others, were present.
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Shoe company Bata has renewed its agreement with CARE Bangladesh for implementing its rural sales programme for another one year. JD Hearns, managing director of Bata Shoe Company (Bangladesh) Ltd, and Hasan M Mazumdar, acting country director of CARE Bangladesh, signed the renewal deal at a function in Tongi, Gazipur yesterday. Photo: Bata |
