Study by Head & Shoulders Company revealed that 67 percent women and 69 percent men reported dandruff as the cause of their low self-confidence. The studies further documented around 25981704 people in Bangladesh suffer from dandruff. While most consider dandruff to be easy-to-solve cosmetic problem - in reality which is not alike. Women consider it to be worst than hair-loss while men consider it the second worst problem after hair-loss.

A large number of people are affected by dandruff in various degrees of severity accompanied by scalp irritation. The irritation causes itching, which accelerates the cell renewal process and in return perpetuates the problem. While many people do not know the correct causes (direct and indirect), there still exist myths about dandruff. Most attribute the cause of dandruff as a result of styling products, sharing comb, seasonal occurrences and cosmetics.

However, experts attribute increased oil production, hormonal fluctuations, stress, illness, neurological disorders, a suppressed immune system, infrequent shampooing and sensitivity to the malassezia fungus as prime causative factors for dandruff.

According to the study, dandruff is not contagious but sometimes can be quite severe. Severe dandruff needs special attention. The good news is - large dandruff can be controlled.

An active treatment for dandruff is pyrithione zinc (ZPT) which should be given in double strength.

The new 2% ZPT concept is a breakthrough research for all scalp related problems for those with dandruff who wish to flaunt their crowning glory without any prescription. Head & Shoulders has marketed an Intensive Solutions with 2% ZPT.

ZPT potent active ingredient should be taken with an effective formulated therapeutic product which allows optimal size for maximum deposition and coverage on your scalp to aid efficacy with double strength.

So, if you suffer from severe dandruff and experience stickiness, greasiness and dandruff triggered by active oil glands, stress, excessive perspiration, dust, UV light, hair dyes causing embarrassing flakes, rely on the dermatologist recommended 2% ZPT to get your crowning glory head on shoulder.