Grameenphone partners with UNAIDS to start campaign against AIDS
Star Business Report
Mobile phone operator Grameenphone yesterday signed a memorandum of understanding (MoU) with UNAIDS, a joint initiative of the 10 United Nations agencies and the World Bank against AIDS, to launch a campaign to combat the global epidemic in Bangladesh. Erik Aas, managing director of Grameenphone, and JVR Prasada Rao, UNAIDS director for regional support team, signed the MoU on behalf of their organisations in Dhaka. Health and Family Affairs Adviser ASM Matiur Rahman was also present at the function. As part of its corporate social responsibility, the largest mobile phone operator in the country will jointly work with UNAIDS to create awareness about the disease. As per the deal, Grameenphone along with UNAIDS will fund all communication campaigns undertaken countrywide for creating awareness against HIV and AIDS. Under the initiative styled 'Asia Pacific Leadership Campaign on HIV and AIDS in Bangladesh', six personalities as UNAIDS ambassadors will engage themselves in creating enabling environment to fight AIDS. The personalities, who will work as UNAIDS ambassadors, are Health and Family Affairs Adviser ASM Matiur Rahman, singer Runa Laila, actor Alamgir, media personality Shykh Seraj, fashion designer Bibi Russell, and director of New Business Division of Grameenphone Kafil HS Muyeed.
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Erik Aas (R), managing director of Grameenphone Ltd, and JVR Prasada Rao (C), UNAIDS director for regional support team, shake hands after signing a memorandum of understanding to launch a campaign against AIDS at a function in Dhaka yesterday. ASM Matiur Rahman, health and family affairs adviser, is also seen. PHOTO: STAR |
