"The reasons driving growth in the market are partly because people spend more money on food," said Abdalhamid Evans, director of research at KasehDia, consultants to the Malaysian government on the halal industry.

"It is also partly because of the awareness of consuming halal goods and there are more halal products on offer," Evans told AFP.

He said as the "big players" realise the potential of the global market for halal goods, there has been a more concerted effort to certify goods as halal.

"The demand is huge but the supply is falling short of the demand in terms of quality, quantity and variety," Evans said.

Evans said more non-Muslim consumers were also purchasing halal food because it is a "healthy food option which is being monitored and audited in a way that other food is not."

The government on Tuesday inked a deal with British-based certification and audit company, Intertek Group, to position itself as a world leader in halal authorization.

Halal certification is increasingly sought after by manufacturers in a bid to tap into the lucrative Muslim consumer market.