Committed to PEOPLE'S RIGHT TO KNOW
Vol. 5 Num 670 Tue. April 18, 2006  
   
Business


Coca Cola launches 'Under The Crown' promotion


Coca Cola has launched an 'Under The Crown' (UTC) promotion for its consumers.

Under the offer styled 'Coca Cola Fun Island' a total of 50 winners will get opportunities to travel Pattaya, Bangkok for four days.

Consumers will get their prizes such as Tk 50 and Tk 100 and 250 and 500 ml free Fanta drinks written under the green coloured crowns of different size bottles of Coca Cola, Sprite, Fanta and Sunfill.

"Buyers will get the money and the beverage from the retail shops instantly," said Saumindra Bhattacharya, country director of Coca Cola, at a press briefing in Dhaka yesterday.

On the other hand, buyers will need to collect the pictures of three aeroplanes, answer the question of 'What is the highest score of Bangladesh in the One-Day International cricket? and send it to the Tabani Cock Factory, Chiriakhana Road, in Mirpur, Dhaka, for participating in the raffle draw.

There will be some boxes in a selective number of shops and the buyers can drop the envelops in these boxes.

The first raffle draw will be held on April 22 and satellite channel NTV, media partner of the offer, will air the event the next day. A total of 50 winners will be chosen through 7 draws. A winner will also be able to take another person with him or her.

Speaking at the briefing, Zulfiqar Ahmed of Unitrend said the buyers participating in the raffle draws will get confirmed prizes, as they will get a chance to buy a 'Call & Control M2M' mobile connection of Banglalink at Tk 250 against its original price of Tk 1350 from a Banglalink point.

Redaur Rahman, deputy general manager (marketing) of Tabani Beverage Company Limited (TBCL), said the company parched five million cases of beverages in 2002 that declined to three million in the 2005.

The offer will continue until June 10.

Picture
Saumindra Bhattacharya (centre), country director of Coca Cola, speaks at the launch of an 'Under The Crown' promotion for consumers in Dhaka yesterday. PHOTO: STAR