The tamper-proof and flip-top packs were launched at a function held in Dhaka on Monday.

The new packs are stronger and more attractive than the existing packs, said Amit Ghatak, brand manager of Marico Bangladesh, while speaking at the launching ceremony.

He also said the new packs contain coconut oil with distinctive aroma and purity .

The Marico Bangladesh manufactures the product in Bangladesh with raw materials imported from India.

The Parachute brand has won the trust of millions of people in Bangladesh by maintaining its purity and superior quality, Ghatak added.

So, Parachute is now the country's number one coconut oil preferred by users for its better results , he went on.

Ghatak further said the Parachute brand now occupies 43.1 percent share of the local market. Within a short time its market share will increase to 50 percent, he hoped.

Answering to a question, Ghulam Mostafa, managing director of the Kollol Group of Companies, which markets the product, said as the Marico Bangladesh uses imported raw materials, the rising dollar price is causing the price hike of Parachute oil.

Praveen Dalal, executive director and country head of Marico Bangladesh Limited, Jatin Bhatt, marketing manager- international business group of Marico, and other officials concerned were also present.